Link Building Made Easy

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Are All Inbound Links Equal?
Google and the other search engines use very complex mathematical formulas
(algorithms) to determine how high up a site should come in the search results when a
phrase is typed in. The search results vary over time, by search engine and by
whereabouts in the world you are searching. Some experiments are also going on in the
search engine world to use your previous searches as a clue to what you are likely to be
looking for.
Inbound links to your site will generally help you in the search results but all inbound
links are certainly not equal.
If you are lucky enough to get a link from, say, the front page of CNN's site then this will
count for a lot more weight in the search engine's view that a link from your
grandmother's blog, for instance. You can get a very rough approximation of Google's
view of the importance, or otherwise, of a site by installing the Google toolbar and
looking at a site's page rank. Don't get too hung up about page rank – the publicly
displayed page ranks are very, very, very approximate and are only updated every few
months. The ones that Google uses are updated pretty much all the time. Plus Google are
the only search engine to even give you a clue as to how important they think a site is.
Yahoo and Microsoft play their cards even closer to their chests.
As a general rule, the more important a site is, the more "weight" a link from them will
carry. And the more difficult it will be to get a link from them in the first place.
Keeping our earlier example, it's not too likely that you'd get a link from CNN's home
page but it's highly likely that you could get one from your grandmother's blog.
To keep inbound links looking natural, you should aim for:
· A mix of different anchor texts
· A mix of different page ranked sites
· A mix of different pages that the links are pointing to
· An increase in the number of links over time
· A mix of different types of sites pointing to you (not just all blogs or all
directories, for instance)
· A mix of one way and reciprocal links
All these factors and more will be taken into account when a search engine decides how
high up in the results you should come for your desired search terms.