Tuesday, February 10, 2009

Building Your Business with Google For Dummies



Building Your Business with Google  For Dummies

Table of Contents

Part I: Meeting the Other Side of Google
Chapter : Meeting the Business Side of Google                
Chapter : Getting into Google                                
Chapter : Building Your PageRank Through Networking        
Chapter : Optimizing a Site for Google                        
Chapter : Putting Google Search on Your Site                 
Part II: Creating and Managing
an AdWords Campaign
Chapter : Introducing Search Advertising
and Google AdWords                                       
Chapter : Designing Your AdWords Campaign
and Starting an Account                                    
Chapter : Understanding AdWords Statistics and Reports      
Chapter : Managing Ongoing Campaigns                   
Part III: Creating Site Revenue with AdSense
Chapter : Introducing the Google AdSense Program          
Chapter : Starting an AdSense Account and Publishing Ads   
Chapter : Enhancing Your AdSense Revenue                
Part IV: Google Business for the Larger Company
Chapter : Getting into Froogle and Google Catalogs          
Chapter : Premium Services                               
Part V: The Part of Tens
Chapter : Ten Site Optimization Resources                  
Chapter : Ten SEM and SEO Tips from the Pros              

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