Secrets from the Innovation Room: How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition
by Kay Allison
This thought-stimulating guide explains how the creative process is learnable, just like any other skill, and debunks and replaces myths and mysteries with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.
Table of Contents
Secrets From The Innovation Room—How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition
Introduction
Chapter 1 - Defining The Undefinable
Chapter 2 - Enemies Of Ideas and Innovation
Chapter 3 - Asking Questions
Chapter 4 - Releasing Potential Energy
Chapter 5 - Open The Aperture
Chapter 6 - Break The Board
Chapter 7 - Measuring The Voltage
by Kay Allison
This thought-stimulating guide explains how the creative process is learnable, just like any other skill, and debunks and replaces myths and mysteries with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.
Table of Contents
Secrets From The Innovation Room—How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition
Introduction
Chapter 1 - Defining The Undefinable
Chapter 2 - Enemies Of Ideas and Innovation
Chapter 3 - Asking Questions
Chapter 4 - Releasing Potential Energy
Chapter 5 - Open The Aperture
Chapter 6 - Break The Board
Chapter 7 - Measuring The Voltage
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